DSEi 40mm AGL air-bursting

This is an advertisement for a weapon taken from the 2001 Catalogue for DSEi - the UK's largest arms fair. This particularly vicious air-bursting shell is designed to project shrapnel into the face of its target. Like a bad trailer for an all-action Hollywood movie, the voice-over tells us that "there is nowhere to run and nowhere to hide!" The computer graphics keep the viewer removed from the reality of the mutilation that the shell is designed to inflict. The DSEi arms fair is packed with thousands of such products on sale to repressive regimes from around the world. Shutting down DSEi is the aim of various campaigns including Disarm DSEi and the Campaign Against the Arms Trade.